Most men don’t lack potential. They lack consistency.

If you're reading this, you know what you’re capable of. 

You’ve had flashes of greatness, weeks where you were "on," and moments where you saw the man you could become.

But then, the drift sets in.

You negotiate with your standards, your consistency breaks.

You restart.

The LOCK-IN Protocol exists to interrupt that painful cycle.

This is a 7-day enforced reset designed for the man who is tired of his own excuses.

We aren't promising a new body in a week. We are promising a New Standard.

By the end of these 7 days, you will have:

 1. Evidence - A visible track record of proof you followed through.

 2. Momentum - The heavy lifting of "starting" is now over with. The habit is re-activated, you will have successfully built momentum.

 3. Access - Successful completion validates you for entry into the broader MBF (Men Built Through Fitness) ecosystem.

What You Will Do Each Day

Each day you are assigned one specific Lock-In Action. Complete the 7 action days within a 10 day time window. 

You will:

1.  Complete the action.
2. Submit proof of completion.
3. Repeat the next day.

No Proof, No Progress. The system records and tracks your progress Live.

If you don’t complete all 7 days within the window, the attempt resets. 

No half-done energy. You are either a man who executes, or you are a man who drifts. 

The Protocol reveals which one you are.

The Choice

If you are comfortable with "starting over" repeatedly, this isn't for you. 

If you are ready to stop drifting and start enforcing, Lock-In below.

 "Discipline isn’t something you find. It’s built through consistency and structure."